As both a music lover and outdoor enthusiast, I had a lot of fun working on this project. I drew inspiration from kitschy outdoor memorabilia and vintage ski resort posters to create the festival identity. I chose the Adirondacks as the location with the intention of creating a festival that was less burdensome on the environment than the typical festival and allowed attendees to bask in all that nature has to offer up in the mountains. All illustrations featured in the posters and branding are my own. I sewed and screenprinted the pouch of deliverables that all festival-goers would receive with a ticket purchase. The pouch would ideally be reused or kept as a keepsake rather than tossed. The bracelets, also screenprinted, are made of biodegradable canvas. The info sheet has the lineup poster on the back, not only to hype up the event for the ticket buyer, but also as a keepsake and room decor. The last items featured in the pouch are the logo stickers, because stickers are such an effective marketing tool and honestly, who doesn't love a good sticker?
Commemorative poster available for purchase at the festival
Brand Style Guide
RFID Bracelet Designs
Festival Deliverables
Sticker pack, RFID bracelets, information foldout with lineup poster on back. All tucked inside a reusable branded pouch.
Sticker pack, RFID bracelets, information foldout with lineup poster on back. All tucked inside a reusable branded pouch.
Sticker pack, RFID bracelets, information foldout with lineup poster on back. All tucked inside a reusable branded pouch.
Primary Lineup Poster
